They say Customer is King. What the saying really means is – Money is king. In the sense, whoever pays money for your product/service is king. It is common knowledge that the Indian consumer is “Price sensitive”. Meaning us Indians do not pay for squat. Discounts, sales and free products/services are an essential growth hack […]

Read more

A couple of weeks back, I was invited to conduct the proceedings of AIESEC’s Local Chapter Presidential Elections. The elections are a pretty formal process for a youth organization. But the event took me back to my days in AIESEC. It was beautiful. Anyway, the three Presidential Candidates had a theme around their campaigns, much […]

Read more